![]() This market is never exists and Apple creates for it. Using an Apple product is just like driving the “BMW” car on the road. You feel cool and different status when using apple’s products. ![]() iTunes, iMac, iPhone)Īpple is so successful until today in my opinion is because of “Branding”. Look at the graph below, does McDonald trying to compete with the rest? Have you ever wonder why McDonald’s restaurant is so successful in worldwide? At least this is what I experienced in US, Malaysia and Europe. Isn’t it saying a same thing? Provide what the customer really wants and create a new market for it rather than we compete and kill each other until all our blood spread out to the whole ocean which is called the “RED” Ocean Strategy. ![]() Value Innovation – Ignoring the competition and focusing on the buyers.Remember, the "BLUE" Ocean Strategy says: In short, the Blue Ocean Strategy is simply saying that “You Don’t Need To Fight to Win Your Competitor”. ![]() This reminds me the from “The Sun Sze Art of World” and the “Thick Face Black Heart” books mention that “Sometimes You Don’t Need to Fight to Win a War”. Chan Kim and Renee MauborgneĪs usual, the Wikpedia explanation sometimes is just too comprehensive and I found a very good video summary in youtube. Another interesting book that recommended by my very top-level boss – Blue Ocean Strategy by W. ![]()
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